Overview

Research Methodology 

   Entry of organized retail into vegetable marketing in India has impacted the entire spectrum of supply chain practices. Issues like perishability, seasonality and bulkiness has been the constant problems faced in this supply chain. The business models followed in Indian organized retailing for fruits and vegetables are studied and comparisons are made with the practices followed in other markets in order to suggest scope for improvements.
   This paper uses case based approach where instead of relying solely on the knowledge of problem domain or making association with generalized relationships between problem descriptor and conclusion, we will make use of previously experienced knowledge and concrete problem situations or cases. The problem in one market can be solved by looking for its solution in another market where similar situation was faced earlier. This methodology will also help in incremental and sustained learning which can again act as solution if future problem arises. 
   This research is exploratory and includes research instruments like in depth interviews with players in the organised retailing. Approach will be to find out issues faced in this business, its logistical processes and what instruments they use to tackle them.
 

Services

• food supply

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